It stands to reason that the best online checkout in self storage will be the one that eliminates friction for renters. Every roadblock a potential tenant encounters is a deterrent to a finalized rental. Crashing self storage websites, confusing rental pages, long, arduous check-out forms, and third-party payment redirects are all great ways to say, “See you later, rental revenue.”
How long can you test a lead’s patience? According to Capterra’s 2022 Online Shopping Survey, two-thirds of online shoppers expect to check out in 4 minutes or less, with 28% expecting to complete their purchase within 2 minutes.
As time passes and the internet forges ahead with continual innovations, we can only expect customer expectations to grow. While American online spending increased by 9.24% in 2024 (totaling $1.34 trillion), attention spans shortened to 8.25 seconds. That’s officially less than a goldfish!
What does this mean for your storage website and online checkout system? The faster, the better.
Each step of the rental process must be seamless, gently guiding renters to a fast, efficient rental with confidence. Storagely closely follows self storage industry and consumer trends to ensure our rental system is up to the task.
Good checkout page design isn’t just about accepting preferred payment methods. There are many ways you can ensure your self storage rental system is the one that will actually convert leads, and we’re here to share evidence-based Storagely features that help you rent diffeRENTly and increase revenue.
What Makes Storagely’s Rental System Stand Out?
We know our rental system is something special, and we have the data to prove it. Our client testimonials and case studies consistently show increased total and online rentals after switching to a Storagely website. Client E, for example, saw an astounding 39.7% increase in rentals YOY and a 41.1% increase in conversions!
Here’s what they had to say about Storagely:
“You can rent from our platform in under a minute. We’re the fastest rental process in the industry right now. It’s leading to less abandonment, more conversions, and just overall less friction in the rental process.”
Storagely is all about results, but we also build relationships to deliver the best possible online checkout system experience. Let’s take a look at the features you should look for in a storage facility website to get the results you want.
Why Storagley Has the Best Online Checkout
Rentals are completed in three simple checkout process steps.
1. Facility Page
Real-time storage unit cards with filters, comparison, and sizing help from Calcumate. Some competitors don’t consider the facility page as part of the checkout process, but for us, the conversion starts here.
2. Checkout
Renters enter details, pick their move-in date, and select add-ons.
3. Confirmation
We pass everything to your FMS (SiteLink, storEDGE, or SSM today; Monument soon). The renter sees clear next steps.
Every element of a Storagely website is carefully crafted to steer leads to “Confirmation.” It’s like a well-oiled machine, all gears turning in perfect harmony. An efficient website is all about addressing questions or concerns before they arise, and providing tools that will help tenants make a decision and rent self storage online. Fast.
So, what happens if they DO bounce? Storagely’s Convert & Engage Bundle offers Abandoned Rental Recovery that has led to a 30% reduction in abandoned cart rentals for Storagely customers.
How does it work?
Imagine a lead visits your self storage website and begins the rental process, only to leave the checkout page without completing their reservation. Storagely’s system steps in by capturing their contact information and sending automated, customizable emails to remind them of their unfinished transaction.
When they return, the system seamlessly updates your inventory and tracks the completed rental.
With Storagely’s abandoned cart recovery strategy, you can reclaim lost revenue and turn potential renters into loyal tenants.
Our self storage rental system offers the following unique checkout design features:
- Lightning-Fast Rentals
No more 10-minute check-out pages! Storagely makes renting a storage unit faster than ever. Potential tenants can complete their rental in just 30 seconds. Yes, you read that right. It’s faster than brewing a cup of coffee. You can safely say we’ve improved upon the “4-minute checkout rule” with our impressive checkout flow.
- Real-Time Inventory
Inventory is pulled directly from your FMS, so renters always see accurate availability, pricing, and promos.
- E-Signature Leases
No paperwork, no delays. Tenants review and sign online for a seamless move-in.
- Flexible Payment Options
Multiple payment options are offered. Credit card, ACH, autopay, guest checkout, or one-time payments are all presented clearly in checkout and passed back to your FMS. Payment details are secure and processed in a convenient single-page checkout.
- Storage Unit Size Guide & Storage Calculator
Help potential tenants find the perfect unit size without confusion with visual guides and Storagely’s Calcumate Storage Calculator integration.
- Dynamic Discounts
Automatically offer inventory-based deals to keep units filled.
- Mobile-First Design
With 63% of rentals happening on phones, our system is optimized for mobile devices to deliver a flawless mobile checkout experience.
- Future Rentals & Reservations
Let tenants plan ahead by reserving a unit or completing a move-in in advance.
- Value-Based Pricing
Offer Value-Based Pricing bundles based on what renters value most (like location, amenities, or convenience), boosting revenue while meeting tenant needs.
- Always-Visible CTAs
Clear “Rent Now” or “Reserve” buttons that keep renters moving forward.
- Abandoned Rental Recovery
If potential tenants drop off mid-flow, automated follow-ups re-engage them and recapture lost revenue.
- Dedicated Location Pages
Each facility has its own page, complete with built-in rental functionality and listed sizes for a seamless booking experience.
- Configurable by Design
You choose what renters see. We ensure the storage unit website stays streamlined and conversion-first.
If your storage website isn’t directing tenants toward the desired outcome, it’s hindering your ROI potential. Your branding should encourage visitors to explore your services, the website navigation should be simple and easy to use, and your checkout page should facilitate the online checkout process instead of bringing it to a halt.
Do tenants often ask certain questions consistently? Answer those questions in an FAQ page. Do leads need help deciding on a unit size? A unit size calculator or size guide can help facilitate their move-in. Reducing friction is essential to improve rental rates.
Self Storage Online Check-Out FAQs
What is the checkout page on a website?
Think of the check-out page as the grand finale of your online rental experience. This is where a visitor transforms into a paying renter and where self storage operators either gain a new tenant or lose out to a competitor. On this page, potential renters enter their information, choose add-ons, pay, and officially reserve a unit.
If the check-out page is slow, confusing, or cluttered, expect rental revenue to stall. But with a streamlined, thoughtfully-designed check-out (like Storagely’s), every click brings you closer to higher conversion rates and happier renters.
What does one-page checkout mean?
One-page checkout is what happens when you take the headache out of renting. Instead of clicking “next” a dozen times with a multi-page checkout process or being sent to a third-party website, one-page checkout gathers everything—renter info, payment, order review—onto a single, easy-to-understand page.
It’s a win-win: renters breeze through the procedure in less time, and storage operators see fewer abandoned carts. Storagely’s one-page checkout optimization was built to answer what modern renters want: speed, simplicity, and zero nonsense.
Why is the checkout page important?
Let’s be direct: This is where your revenue either rockets or nosedives. The checkout page is the last step before a renter commits, and it has a habit of exposing flaws. If it’s slow, confusing, or looks questionable, people bounce, taking your potential profit with them.
By making the check-out process smooth and transparent, you remove doubts, build immediate trust, and maximize every opportunity for someone to say “yes” to your facility. Storagely takes extra care here because we know even one needless click can cost you a tenant.
How does online checkout work?
Your online checkout system is your website’s way of rolling out the red carpet for renters. Here’s how it stacks up: renters pick their unit, plug in details, choose how they want to pay, and review terms.
Storagely goes a step further by syncing your facility management software in real-time for accurate pricing and availability, then wrapping it all up with instant e-signature options and flexible payment methods—no printouts required. It’s a streamlined checkout process engineered for one thing: making rentals as fast, friendly, and frictionless as possible—before your lead gets distracted and forgets they needed storage in the first place.
Storagely: Conversion-First Self Storage Website Features That Do the Heavy Lifting
Storagely’s self storage websites are built to convert visitors into renters with features that enhance the user experience and build trust. We offer add-on bundle features to help achieve your goals, including Marketing Source Attribution and swivl chat for the best online checkout.
Here are some more website features that help storage operators stand out from the crowd:
- Helpful Tooltips: Anticipate and answer renters’ questions before they even ask, reducing friction in the rental process.
- Google Review Integration: Build trust and credibility by showcasing glowing customer reviews directly on your storage website.
- Seamless FMS Integration: Upgrade your website without disrupting existing facility management software, ensuring smooth operations.
- Marketing Source Attribution: Track exactly where rentals are coming from, enabling smarter marketing decisions and better ROI.
- Storagely’s swivl Integration: Storagely has partnered with swivl’s AI-powered chat to provide 24/7 answers to potential renters. With the Unit Connect feature, converting leads is easier than ever with chat unit recommendations and prepopulated check-outs.
- Location Pages: Each facility gets its own page with built-in rental functionality.
- Smarter Operations: Storagely doesn’t just make renting easier for tenants—it makes life easier for self storage operators with flawless FMS Integration.
Whether it’s streamlining the rental process with the best online checkout, improving search visibility, or creating a seamless user experience, Storagely delivers results that matter. On average, Storagely customers experience an 85% increase in online rentals, a 45 % increase in overall rentals, and a 30% recovery of abandoned cart rentals.
We believe in continuous improvement and innovation to bring our customers the latest industry trends that work. That’s why we’ve partnered with companies like swivl and Calcumate to deliver practical tools and AI solutions that revolutionize the way tenants rent self storage online (and, of course, increase your ROI).
From traffic to transactions, we create websites that deliver measurable growth. Every click counts. Maximize your leads with a Storagely website and an intuitive checkout process built to convert. Contact us today to schedule a demo and start renting diffeRENTly!
Want to learn more about effective self storage websites?