In today’s digital age, the first impression is often the last. Most of us turn to the internet before visiting a new place or trying out a service. The same goes for self storage facilities. Your self storage website serves as the first touchpoint for potential tenants, and if it fails to impress, you might lose out on significant business. But what if there was a solution that ensures a stellar first impression and guarantees a lasting one?
With Storagely by your side, you don’t just get a storage facility website; you gain a powerful tool that helps you stand out in a competitive market, attract more potential tenants, and ultimately, grow your business.
Storagely understands that a dynamic and user-friendly website in the self storage industry isn’t just a ‘nice-to-have’—it’s crucial for survival and growth.
According to StorageCafe, self storage had a record 25 million annual online searches in 2024. With such staggering numbers, it’s evident that having a robust online presence is crucial. However, many self storage companies fall short, resulting in potential tenants choosing competitors based on their online experience.
In this blog post, we’ll explore the features of our self storage websites that will revolutionize your business, making it more than just an online presence.
Storagely’s Impact on Online Rentals: Find Storage Space in Record Time
In the digital age, a business’s website is not just a luxury but a necessity. This is particularly true for the self storage industry, where tenants increasingly turn to the Internet to find and compare options. Recognizing this trend, Storagely has made it its mission to provide conversion-first websites that meet and exceed the expectations of business owners and their tenants.
How does this translate in the real world?
In our Case Study for Client C, we found that Storagely helped them increase their TOTAL rentals by 686% with a 31% increase in online rentals within the first 9 months of switching to Storagely. These incredible results can largely be attributed to better website functionality and an optimized rental system. This is truly a testament to Storagely’s mission to help storage businesses rent diffeRENTLy.
What are Storagely customers saying? See for yourself:
“Storagely worked on making life easier for my tenants and future tenants to find me on the internet. Not only are people finding me, but they are also renting online. It’s a great feeling to clean out a dirty unit, come back from being on the property, and have an online rental.”
Want to see more case studies? Check out our Customer Stories page and read more Storagley testimonials!
What features help our customers achieve their goals? Storagely’s storage facility websites offer many features and integrations that lead to significant growth in online and overall rentals.
Here are some Core Website Storagely features:
- Rental System: An intuitive and user-friendly system that facilitates seamless online rentals within 30 seconds on your self storage website.
- Value-Based Pricing: A strategic pricing model designed to optimize revenue through offering additional features and service bundles to tenants.
- Helpful Tooltips: Anticipate and answer renters’ questions before they even ask, reducing friction in the rental process.
- Mobile-Friendly Design: Ensure potential tenants can rent anytime, anywhere, on any device.
- Google Review Integration: Build trust and credibility by showcasing glowing reviews directly on your storage website.
- Seamless FMS Integration: Upgrade your website without disrupting existing facility management software, ensuring smooth operations.
- Fast, Search-Optimized Website: Search-friendly websites to improve online visibility and reach.
- Real-Time Storage Unit Availability (FMS Sync): Accurate storage unit availability retrieved from your FMS.
- Website Design and Build (Theme or Custom): Launch your website fast with an existing theme or go fully custom to match your self storage business brand.
- Website Customization Options: Update content, imagery, and branding as a site owner without waiting for a developer.
- Security and Compliance: Our websites are ADA-compliant, SSL-secured, and built to protect tenant data.
Want more features? No problem. Storagely offers additional Add-On Bundles to craft the best self storage websites possible.
Convert & Engage Bundle
- Abandoned rental recovery emails
- Automated Google review requests
- swivl chat integration
Digital Presence Bundle
- Social media publishing
- Listings management
- Review monitoring and response tools
Reporting Dashboard Bundle
- Keyword ranking reports
- Marketing source attribution
- Rental tracking and conversion data
What makes Storagely stand out is its measurable impact on its users’ businesses. According to recent data, Storagely users have witnessed a remarkable average surge of 85% in online rentals after transitioning to a Storagely self storage website. This significant growth is a testament to Storagely’s ability to create user-friendly, engaging, and visually appealing websites that effectively convert leads.
However, the impact of Storagely doesn’t stop at online rentals. Overall rentals, encompassing both online and offline transactions, have also experienced a substantial increase. On average, Storagely users have seen a 45% rise in overall rentals after making the switch to a Storagely website.
Storagely’s success lies in its commitment to understanding the unique needs of each self storage business and crafting a storage website that perfectly aligns with its brand image and goals. By leveraging cutting-edge design and technology, Storagely delivers websites that not only make a great first impression but also a lasting one—driving increased rentals and sustained business growth. The numbers speak for themselves: choosing Storagely is choosing success in the competitive self storage industry.
Addressing the Challenges of Renting a Storage Unit
A significant number of potential tenants have never rented a storage unit before, meaning new customers have numerous questions. Moreover, it is crucial to capture their attention within the first .05 seconds of their website visit to convey trust and credibility.
Storagely’s self storage websites are crafted to proactively address these questions, guiding potential tenants seamlessly from their initial visit to the rental process, and finally, to move in. Leads should be supplied with full details to find storage and feel safe renting a unit to store their belongings. Amenities, features, fees, price range, and more should be transparent and easy to discern on a convenient rental page.
Conversion Design: Turning Clicks Into Confirmed Rentals
Storagely’s online Rental System is built with conversion design at its core, transforming your FMS data into a seamless, mobile-first checkout experience. From the facility page to the final confirmation, every step is optimized to guide renters effortlessly through the process, ensuring higher conversions and happier tenants.
Storagely’s Rental System is designed for today’s renters, with features like 30-second checkouts, e-signature leases, and flexible payment options. It’s mobile-first, AI-powered, and continuously improved through real-world testing and customer feedback.
With Storagely, your self storage website becomes more than a digital presence—it’s a conversion engine that turns clicks into confirmed rentals.
Your Website Is Your Best Employee
A storage website can work 24/7, never takes a break, and can close deals on its own. Why not make it your top performer?
Think of your website as the ultimate team member: always present, always ready to answer questions, and always able to guide renters through every step of the rental journey. From showcasing available units with real-time updates to collecting leads after hours, a well-designed storage website is built to convert interest into signed rentals—day or night. The best sites anticipate customer needs, highlight promotions, and provide clear calls to action, so you never miss an opportunity to win new business. And with features like online reservations, automated follow-ups, and seamless payments, your website handles the heavy lifting, freeing up your team to focus on service and growth.
In an industry where every lead counts, the right website doesn’t just support your operations—it drives them forward.
Self Storage Website FAQs
What is the future of the self storage industry?
Innovations like mobile-first self storage websites, AI-powered tools, and seamless online rental systems are shaping the future, making it easier for operators to meet evolving tenant expectations. That’s why Storagely partners with innovative companies like swivl and Calcumate to bring the latest self storage technology to customers. Need help on the Storagely platform? No problem. With our handy assistant, Wingman, customers can easily ask questions and receive help and resources 24/7 on the Storagely Dashboard.
Is there a demand for self storage?
Yes, demand for self storage remains strong and continues to grow. Several factors are driving this demand: about 50% is tied to moving, 33% is due to space constraints, and the remaining portion comes from various commercial and residential tenants seeking extra space. Life transitions, business storage needs, and the rise of e-commerce further contribute to the increasing need for storage solutions.
What is the ROI of self storage?
Self storage offers a strong ROI due to its relatively low operating costs and consistent demand. It has proven to be recession-resistant and is projected to have a CAGR of 134.79% between 2020 and 2025. Demand remains steady, with 11.1% of households currently renting self storage units. The national average cost for all unit sizes in 2024 was $85.30 per month, according to SpareFoot data, highlighting the endless opportunities for investors. Facilities with optimized websites and streamlined rental systems often see even higher returns by maximizing occupancy and reducing friction in the rental process.
What makes a great self storage website?
A great self storage website is mobile-first, user-friendly, and conversion-focused. It should feature real-time inventory, clear CTAs, fast checkout processes, and tools like size calculators to guide renters. Matching leads with the right storage space should be achieved as soon as possible. Seamless FMS integration and abandoned cart recovery features also enhance the user experience and increase conversion rates.
How can self storage websites increase rentals?
The best self storage websites can increase rentals by offering a fast, intuitive checkout process, real-time inventory updates, and mobile optimization. Features like abandoned cart recovery, upsell opportunities with value-based pricing, and AI-powered chat tools help convert more leads into paying tenants, boosting overall revenue.
Elevate Your Self Storage Website to New Heights With Storagely
In a world where your digital presence can make or break a business, Storagely provides the tools and support needed to ensure your self storage business not only survives but thrives. With its superior features, innovative solutions, and commitment to customer success, Storagely is undoubtedly a game-changer in the self storage industry.
What sets Storagely apart from its competitors is its commitment to providing an optimal user experience. From its aesthetically pleasing and functional self storage website design to its streamlined checkout process, every aspect of the platform is designed with the end-user in mind. This focus on user experience translates into increased engagement and higher conversion rates for your business.
Whether you’re looking to revamp your existing website or start from scratch, Storagely offers a streamlined, user-friendly website that will give your storage locations the competitive edge they need in today’s digital landscape. It’s not just a storage website—it’s a partner in your business’s success.
Ready to transform your self storage website and boost your rentals? Schedule your free demo with Storagely today.
What else can a self storage websites do? Find out below!