How to Create the Best Self Storage Website

Creating a self storage website is no easy task. It requires time, effort, and above all, creativity. But with the right tools and techniques, it’s definitely doable. Although it may be tempting to save money and create your own website or utilize a free platform, that’s usually the last thing a busy entrepreneur wants to worry about.

What’s most important is that your website converts!

As a storage website platform, Storagely knows how to create websites tailored to the storage industry. What does that mean? More conversions! Our website strategies are backed by several case studies that show an average 85% increase in online rentals and 45% increase in overall rentals.

Take Client D, for example. After switching to a Storagely website, Client D saw a 143% increase in online rentals and a 212% increase in conversion rate.

Storagely is proud of the incredible results our customers have achieved, and we want to share some tips to make sure your website stands out from the competition. It’s not enough to have an online brochure; each element of your website should be designed to lead potential tenants to that rental confirmation page.

Let’s get into it.

1. Get to the Point

When it comes to a self storage website, less is more. After all, potential tenants are looking for a place to store their belongings, not browse through an endless amount of information. So, make sure the website is easy to navigate and has a concise overall message.

It’s important to keep websites as simple and easy to traverse as possible. Use clear and precise language, and make sure that call-to-actions are prominently displayed for convenient access.

When looking for a ready-to-go website template that will ensure success, trust Storagely to provide a conversion-focused storage website that is guaranteed to attract leads.

2. Use Visual Size Guides and High-Quality Images

Pictures are worth a thousand words, and this old adage absolutely applies to storage facility websites. Potential renters want to see what the self storage facility looks like, so make sure to use high-quality, professional photos to amplify the self storage experience. If possible, avoid stock photography and use images that show your storage units in use —this will give customers a better sense of the space and what they can expect.

Even better? Include a size self storage unit guide or storage unit calculator like Storagely’s Calcumate integration to help leads confidently choose a unit in a fraction of the time. With Calcumate, tenants can input their belongings and receive a size recommendation with convenient visuals. The faster they know what they want, the faster they’ll rent a unit.

3. Utilize Videos

Videos are another great way to show potential customers what a self storage facility offers. A quick tour of the premises can go a long way in convincing someone to rent a unit. And if there’s a lack of budget for a professionally produced video, no worries — a simple smartphone video will do the trick.

Gated virtual tours are also possible, where customers can get a sneak peek of the self storage units after filling out a form with their contact information. This is an excellent way to generate leads, as it’ll gather potential customers’ information, even if they don’t rent a unit.

4. Engage in Proactive Answering

While self storage websites should be easy to navigate, they also need to provide potential tenants with all the information they need to make a decision. This includes everything from rental prices to unit sizes to payment options.

In addition, website visitors will likely have questions about the self storage process. An FAQ page that addresses common concerns on the website is crucial. Apart from being SEO-friendly, FAQs also proactively address common concerns and help facilitate trust.

5. Friction-Free Self Storage Checkout

In today’s digital world, tenants expect to be able to do everything online — including renting storage units. To be successful in the storage industry, your website needs to offer online rentals. Not only will it make things easier for potential tenants, but it will also save time in the long run.

Storagely offers an industry-leading rental system that’s proven to convert leads into renters. Our rental system integrates seamlessly with your FMS and provides a seamless rental experience with a 30-second checkout time. If it takes 10 minutes for renters to navigate your online checkout with multiple pages, slow loading times, or excessive forms, you’re likely to see a lot of abandoned rentals. Lightning-fast, one-page checkouts are key to converting leads into paying tenants.

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6. Your Website Should Have Built-In SEO

In order for your website to be successful, it needs to be easily found online. SEO isn’t just about including keywords on web pages, it should be built-in to your website’s structure to ensure the best possible user experience, as well as give the right signals to Google and AI search engines.

Here are some website features that will bump up your SEO game:

Flawless Navigation
Conversion-Focused Design
Simple, Customizable Web Design
Mobile-Responsive Website
Dependable Hosting
A Streamlined Rental System
Fast Loading Times
Proper URL Structure
Schema Markup
Size Guide
Blog Builder
Location Map
Highlight Features
Value-Based Pricing
Helpful Tooltips
Proper Title Tags
Proper H Tags
City Pages for SEO
And more!

All of Storagley’s Core websites come with built-in SEO designed to help you rank in both Google and AI-driven search tools. Features like schema markup help search engines accurately interpret and categorize your site’s content. While schema markup may not be a direct ranking factor, it improves your SEO efforts by giving search engines the clearest possible understanding of your offerings. This clarity increases the likelihood of your content being properly indexed and surfaced to the right users, which means higher visibility and better chances of connecting with potential tenants.

Want more features? Storagely offers various add-on bundles that provide additional conversion-driven features like Google Reviews, reputation management, swivl’s AI chat, and more.

Storagely understands that technology moves fast. That’s why we make continuous updates to every Storagely website, ensuring your platform is always current with the newest tools, trends, and innovations like AI self-storage solutions and emerging digital features. This commitment keeps your business ahead of the curve and allows you to deliver the modern, effortless rental experience tenants expect.

7. Make Sure the Website is Mobile-Friendly

According to Statista, the current percentage of global mobile traffic for Q4 of 2025 is a whopping 62.73%. That’s more than half! With so much browsing and purchasing taking place on mobile phones, it’s crucial for storage websites to optimize for mobile. This means having a responsive design that automatically adjusts to different screen sizes.

Storagely is proud to offer websites that look great on all devices. Renters will have no problem viewing rental prices, unit sizes, and other important information — no matter which device they’re using.

8. Include Customer Testimonials

Customer testimonials are a great way to build trust and credibility. Prospective customers are more likely to rent a self storage unit from a business that comes highly recommended, so make sure to include testimonials or reviews on the website.

9. Offer a Chat Feature

Another great way to build trust is by using AI chat. This way, leads can have questions answered instantly 24/7. And if there’s no one available to chat with, an AI-powered chat like Storagely’s swivl integration can offer substantial support with resources and our Unit Connect feature that provides unit size recommendations within the chat, then sends renters straight to a prepopulated checkout page for a seamless rental process. Talk about convenience.

Potential tenants may not want to pick up the phone to contact storage facilities, but if there is a chat option available, they’ll be eager to start a discussion and make a confident decision.

10. Use Call-to-Actions

A self storage website is only successful if it’s able to convert visitors into renters. The best self storage websites do this by including call-to-actions (CTAs). These buttons or links encourage visitors to take a specific action, such as renting a self storage unit.

Some examples of effective self storage CTAs include:

“Rent Now”

“Reserve a Unit”

“Find Storage Near You”

Make sure to place CTAs prominently on the website so they can’t be missed. And don’t forget to test different CTAs to see which ones are most effective. Storagely includes clear CTA’s throughout every website to encourage conversions.

11. Offer Value-Based Pricing, Discounts, and Promotions

Who doesn’t love a good deal? Offering discounts and promotions are a great way to entice potential customers to rent a self storage unit. This could be anything from a percentage off the first month’s rent to free moving materials. Owners may not always have running promotions. Still, when they do, they should be promoted on the website in an accessible manner.

Additionally, value-based pricing can be a great way for owners and renters to gain value from the rental experience. By offering bundled features like climate control, convenient storage unit locations, etc., storage operators can make more revenue while tenants have more control over their experience and unit cost.

12. Create Gorgeous Web Design

Websites need to have a clean and modern design if they want to be successful. Leads will judge the business based on its website within seconds, so making an outstanding first impression is important.

Some storage unit website design tips include:

Use a simple color scheme.
Include high-quality images.
Make sure the website is easy to navigate.
Ensure web pages load quickly.

Remember, online platforms need to be designed with the user in mind. So make sure to create a website that’s both aesthetically pleasing and easy to use.

Websites Are Revenue Engines, Not Expenses

Too often, storage operators see their website as just another line item or a sunk cost. The real expense isn’t in building a robust platform—it’s in relying on a site that underperforms. A budget website that looks fine but fails to convert visitors might seem like it saves money upfront. In reality, every user who clicks away without renting is a missed opportunity, and those lost rentals cost your business far more than the monthly fee for an effective website.

A conversion-focused website is an investment that pays for itself over and over. By guiding renters seamlessly from search to reservation, your website fills units, boosts occupancy, and increases revenue—sometimes dramatically.

Operators who invest in a website built for conversions see the results in their bottom line. That’s why the best self storage businesses treat their site as a powerful revenue engine, not a reluctant expense. With the right platform, your website becomes your most reliable closer, driving predictable growth and measurable returns month after month.

Every Storagely website includes the following features to help you make the most of your website:

Rental System: Rent a unit online in 30 seconds. Fast, seamless, and built for your self storage website.
Value-Based Pricing: Maximize revenue by offering renters more. Our strategic model optimizes your pricing for every unit.
Helpful Tooltips: Answer questions before they’re asked. We remove friction, making renting effortless for your customers.
Mobile-Friendly Design: Your website is perfectly responsive on any device. Renters can secure a unit anytime, anywhere.
Google Review Integration: Build instant trust. Showcase your best reviews directly on your site, turning visitors into tenants.
Seamless FMS Integration: Upgrade your website without missing a beat. Our platform works flawlessly with your existing facility management software.
Fast, Search-Optimized Website: Get found. We build websites designed for speed and search engines, boosting your online visibility.
Real-Time Storage Unit Availability: No more guessing games. What you see is what’s available, directly synced from your FMS.
Website Design & Build (Theme or Custom): Launch fast with a proven theme or go fully custom. Your brand, your way.
Website Customization Options: Take control. Update content, images, and branding yourself – no developer needed.
Security & Compliance: Rest easy. Your website is ADA-compliant, SSL-secured, and built to protect your tenants’ data.

When it comes to self storage websites, Storagely is your trusted partner. With its easy-to-use platform and wide range of features, Storagely has everything self storage owners need to create a powerful rental machine that’s both efficient and eye-catching.

Need more proof? Here’s what a Storagely customer had to say:

“You can rent from our platform in under a minute. We’re the fastest rental process in the industry right now. It’s leading to less abandonment, more conversions, and just overall less friction in the rental process.”

Frequently Asked Questions About Self Storage Websites

Is self storage a growing business?

Absolutely. The self storage industry has seen remarkable growth over the past decade. The U.S. market is valued at over $44.3 billion and continues to expand as more Americans seek flexible, personal, and business storage solutions. In fact, 11.1% of households rent a unit—proof that storage demand remains steady.

How to make money off of self storage?

There’s real earning potential in self storage. To see a greater ROI, operators should focus on location, automated systems, convenient online rentals, and great customer service. With technology-driven platforms like Storagely, you can maximize occupancy and streamline operations, directly translating online visits into rentals.

Is your pricing publicly displayed on your website? Many don’t. What is best and why?

Transparent pricing is the clear winner. Today’s renters research and compare before making a decision. Displaying your prices upfront builds trust and can increase web conversions. A Harvard Business School study found that cost transparency increases purchase interest, showing that 21.1% of participants were more likely to buy soup when a sign revealed its production costs. Storagely sites are built with updated pricing as a standard feature, so you don’t leave prospects guessing or bouncing to a competitor.

Who have you been happy with for your website design on self storage facilities?

Many operators have found success with trusted industry-specific partners like Storagely, StoragePug, and Go Local Interactive. At Storagely, customers see measurable results: more rentals, higher occupancy, and a hassle-free website vendor experience.

How can a self storage facility offer an online solution for tenants to reserve a unit and pay rent online? Are there some online rental portals that can be used?

Yes, and it’s easier than ever. Modern self storage websites—like those built on Storagely—offer integrated rental systems that handle reservations, payments, and even digital lease signing. The best platforms sync automatically with Facility Management Software, giving tenants a truly seamless experience from browsing a unit to moving in.

Can my tenants rent my self storage units online?

Definitely, it’s not just possible, it’s expected. Storagely provides an intuitive online rental system, allowing tenants to choose a unit, sign a lease, and pay—all from their phone or laptop, in 30 seconds or less.

How do you rent diffeRENTly with a Storagely website?

Storagely approaches storage website solutions with a fresh mindset: we don’t just build sites, we create conversion engines. What’s different? Streamlined, one-page rental checkouts, real-time availability, and thoughtful design from start to finish. With Storagely, your website becomes your hardest-working employee, always focused on maximizing conversions, driving revenue, and making you stand out in a crowded market.

Looking for a storage facility website that increases your rentals? Storagely offers an industry-leading rental system that’s proven to drive results. With features like mobile-first design, built-in SEO, and an innovative rental system, your website will thrive and have the edge over the competition. Contact Storagely today to get started!

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