You’re planning a big move, and you know that you’ll need temporary storage during the transition. You Google “storage units near me” and click on a random storage business that pops up. The website has no pictures or easy navigation, and it’s taking a while to load. Is this a real business? You start to feel the website’s sketchy. You can’t tell how much a storage unit would be or how to rent a unit. Be honest. How many seconds would you give this website before you clicked away and found a better option?
If your website is difficult to navigate, suffers from broken links, or experiences slow loading times, it increases the likelihood of users abandoning it in favor of another. In fact, 47% of website visitors won’t wait longer than two seconds for a website to load. Additionally, 40% of users will leave a website if it takes more than 3 seconds! This means you have a very small window of time to make a good impression. Seamless self storage website design is crucial in the digital age. With the right features and simple design, you can rake in the rentals for your self storage business and stand out as the obvious choice for future tenants.
At Storagely, we understand the importance of an efficient and visually appealing website. We’re here to be your personal wise sage as we guide you through the essentials of effective storage websites.
What does it take to create a website that potential tenants can’t say no to? Let’s find out.
3 Steps to Achieve Success With Self Storage Websites: The Buyer’s Journey
The buyer’s journey is a quest every consumer undertakes in search of their next purchase. It typically unfolds in three stages:
- Awareness
- Consideration
- Decision
In the awareness stage, buyers realize they have a problem or need. During the consideration stage, they research and compare options. In the decision stage, they confidently choose the product or service that meets their needs.
Picture the buyer’s journey in self storage as a search for the perfect storage solution. It starts with the need for more space, like storing Grandma’s vintage keepsakes. The buyer identifies this need, researches self storage options, compares prices and amenities, and reads online reviews. Once satisfied, they commit to moving their cherished items into a safe, temporary home. During this process, there are several ways self storage website design can support this journey and, ultimately, increase the number of leads clicking the “Rent” button.
Let’s explore the steps you need to take to help people along their buyer’s journey with your storage website.
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Build Trust in Your Self Storage Business
Building trust online starts with flawless self storage website design. Your website’s look and function must be inviting, encouraging visitors to stay on the page and investigate further.
What does this entail? Take a look:
- Web Design: Create a simple, easy-to-navigate website with lightning-fast load times and an intuitive interface. Avoid clutter and ensure all information is easily accessible.
- Photos: A picture’s worth a thousand words! Ensure you have high-quality photos that show the merits of your storage units.
- Videos: Integrate informative videos throughout your website. Consider adding virtual tours so potential tenants can see the full scope of your self storage facility and what you have to offer.
- Online Reviews: Highlight positive reviews and testimonials from real renters to help leads feel secure in their rental decisions. With a Storagely website, Google Reviews are displayed directly on your website to enhance your online credibility.
2. Educate Potential Tenants
Did you know that 80% of potential tenants have never rented a storage unit before? Imagine the questions they have when they first visit your website! This is why storage companies must help leads through the “Consideration” phase. As they research self storage options, you want to be the one to provide the answers. There are several ways you can help educate leads about your business and the world of self storage on your website, including:
- Blogs: Provide informative and helpful blog posts on topics such as how to pack a storage unit, the benefits of climate-controlled units, or tips for maximizing space. This will not only educate potential tenants but also position your business as an expert in the self storage industry. It also presents an excellent opportunity to improve your self storage SEO.
- FAQs: Create a list of frequently asked questions and answers about your business and self storage in general. This can help address common concerns or inquiries that leads may have.
- Web Pages: Your self storage website should include comprehensive information about each of your storage facilities, including unit sizes and prices, amenities offered, security measures, and any special promotions or discounts. This will allow potential tenants to gather all the necessary information before deciding.
- Contact information: Make it easy for leads to contact you with questions or concerns. Include your phone number, email address, and a contact form on your website.
- Size Guides: Visual Size Guides make it easy for visitors to choose the storage unit that best fits their needs. Storagely creates handy visual guides that show potential tenants the difference between unit sizes.
- Helpful Tooltips: Proactively answer visitor inquiries to expedite the process.
- Live Chat: Consider implementing a live chat feature on your website to provide instant assistance and answer any questions leads may have. Storagely proudly partnered with swivl to create an innovative chat feature called Unit Connect, where potential tenants will be guided to the specific units they’re interested in through the chat feature, complete with all necessary details pre-populated.
- Location Map: Help your website visitors pinpoint their nearest storage facility with an intuitive Location Map feature.
3. Convert Leads With Effortless Online Rentals
Once potential tenants have decided you’re the best option, you want to make the checkout process as convenient as possible. You don’t want them to get all the way to the finish line and give up due to loading times, redirects, or excessive forms. According the the Baymard Institute, 7 out of 10 people are abandoning your online checkout or reservation process due to things like unexpected fees, too much information required up front, unclear communication, lack of trust, or the process taking too long.
Storagely has taken all of this into account during self storage website design. Storage businesses can offer resources to help tenants decide on unit sizes and features so they don’t abandon their rental in a moment of indecision.
Here’s how you can promote smooth sailing throughout the rental process:
- Mobile Responsiveness: More and more people are accessing websites on their mobile devices, so it’s crucial to have a mobile-friendly website that looks fantastic and functions well on all screen sizes.
- Integrations: Integrations like Storagely’s partnership with Calcumate add additional tools to expedite the checkout process. With Calcumate, tenants can enter items they need to store and receive a visual of how to store them, along with an appropriate unit size recommendation based on how much space is needed.
- Value-Based Pricing: Value-based pricing allows self storage facilities to assign different value-based prices to various storage units. Storagely upgrades this concept by not only offering standard location and convenience-based pricing for your units, but you can also upsell by offering an array of bundled products with your units as well.
- No Third-Party Checkouts: Nothing says sketchy like a redirect to an unfamiliar website when it’s time to pay for a storage unit. With Storagely, tenants can rent everything securely on your website with no redirects.
- Seamless Online Rentals: When leads are ready to hand over their money for your storage services, you want it to be as easy as pie. Storagely’s streamlined rental system allows renters to check out within 30 seconds! By separating the checkout process into easily digestible steps, tenants can enter limited information to start the rental process and enter the rest on the backend. This keeps potential tenants moving smoothly through the reservation process without encountering frustrating hurdles.
Knock Their Socks Off With Storagely’s Self Storage Website Design
After years of being at the forefront of self storage digital marketing, Storagely understands what it takes to convert leads into tenants. We’ve gathered data to inform our web design so you can create the best possible experience for your potential tenants and maximize your conversion rates. With our innovative features, helpful resources, and seamless rental process, you can knock your competitors’ socks off and become the go-to choice for self storage in your area.
What sets our self storage websites apart? Here’s a general overview of our incredible features.
Storagely Website Features:
- Custom Design: Tailor photos and colors to align with your brand.
- Content Control: Easily edit your website content independently.
- Feature Highlights: Showcase what makes your facility unique.
- Google Reviews: Display reviews directly on your site for credibility.
- Location Map: Help visitors find the nearest facility effortlessly.
- Helpful Tooltips: Provide quick answers to common questions.
- Size Guide: Assist visitors in selecting the right storage unit.
- Blog Builder: Engage your community and boost traffic with ease.
- SEO Customization: Optimize visibility and online reach. Every Storagely website includes built in Second-Mile SEO to ensure peak optimization for search engines.
- Live Chat: Connect instantly with potential tenants.
- Multi-Language: Reach a wider audience with language support.
- Website Themes (Coming Soon): Choose from various templates.
- Streamlined Rental System: Tenants can effortlessly rent or reserve a unit and make online payments.
Don’t let outdated websites or complicated rental processes stand in the way of growing your business. Choose Storagely for a modern, user-friendly website that will help you convert leads into long-term tenants effortlessly. The best self storage websites provide a seamless experience for potential tenants, and Storagely is here to help you do just that.
Attract, inform, and convert potential tenants with Storagely’s innovative self storage website design. Our user-friendly interface, helpful resources, and seamless online rentals make renting a storage unit online a breeze for both you and your customers. Let us help take your business to the next level with our cutting-edge technology and exceptional customer service. Get started with Storagely today!