Ask AI: Who Should Own Your Paid Self Storage Advertising Accounts?

Did you know you might not own your Google Ads account?

When working with a marketing agency, you should always set up your own paid self storage advertising account and simply allow the agency access. Some agencies will advertise that they can save you this headache by running your ads from their account, but this approach creates some alarming issues.

Handing over control of your paid ads account is like handing over the keys to your car. When you’re a self storage owner, you want to be in the driver’s seat.

In this blog, we’ll give you AI’s thoughts about paid advertising ownership and include Storagley’s sage advice. With our extensive self storage marketing experience, we have a lot to say.

The Self Storage Advertising AI Prompt: Who Should Own Your Paid Ad Accounts?

Who should own your Google Ads account? The short answer: You!

Don’t just take our word for it. We went straight to Google’s Gemini AI, and here’s what it had to say:

“It’s vitally important for businesses to retain ownership of their ad accounts and grant access to marketing agencies for management.

Here’s a breakdown of why:

Control and Data Ownership

Campaign Decisions: Owning the account allows the business to have the final say on campaign goals, budget allocation, and creative direction. They can review performance data and make informed decisions alongside the agency’s expertise.
Data Treasure Trove: Ad campaign data is a goldmine. It reveals tenant demographics, interests, and campaign effectiveness. By owning the account, the business retains this valuable data for future marketing efforts, even if they switch agencies.

Continuity and Flexibility

Smooth Transitions: If the business decides to part ways with the agency, having account ownership ensures a smooth transition. They can easily grant access to a new agency without losing historical data or campaign performance.
Internal Management: Ownership allows the business to bring ad management in-house if desired. They can train internal staff and manage campaigns themselves while leveraging past data and learnings.

Reduced Risk and Transparency

Account Security: Businesses control who has access to billing information and payment methods. This reduces the risk of unauthorized charges or misuse of the account.
Transparency and Collaboration: Granting access allows for open communication and collaboration. The business can monitor campaign performance in real time and hold the agency accountable for results.

Addressing Agency Concerns

Performance-Based Contracts: Agencies can be incentivized through performance-based contracts. Their compensation is tied to achieving specific campaign goals, ensuring their focus aligns with the business objectives.
Agency Access Levels: Businesses can grant different levels of access within the ad account. This allows agencies the flexibility to manage campaigns effectively while maintaining business oversight.

In conclusion, while marketing agencies offer valuable expertise, ownership of ad accounts empowers local businesses with control, data ownership, and flexibility. It fosters a collaborative environment where both parties work towards achieving common goals.”

The Storagely Verdict: Take Ownership of Your Self Storage Advertising Accounts!

It’s probably no surprise that we agree with Google Gemini AI. Owning your Google Ads account is akin to having control over the steering wheel of your self storage business’s digital marketing vehicle. It grants you full access to your advertising data, allowing you to make informed decisions to optimize your ad campaigns. After all, it’s all about filling those self storage units.

The Top 4 Self Storage Marketing Benefits of Owning a Google Ads Account

Full Access to Advertising Data: Informed Decision-Making

When you own your Google Ads account, you gain complete access to all advertising data. This data is crucial for making informed decisions about your digital marketing strategy.

With detailed insights into campaign performance, you can:

Analyze Trends: Understand what works and what doesn’t.
Optimize Ads: Tweak and refine campaigns based on data.
Forecast Future Performance: Make predictions and set realistic goals.

Real-Time Changes: Quickly Pivot Based on Performance Metrics

The ability to make real-time changes to your ad campaigns is invaluable.

With full ownership, you can:

Adapt Strategies: Shift storage unit advertising focus based on immediate feedback.
Improve Ad Performance: Implement changes that enhance engagement.
Capitalize on Market Trends: Stay ahead of competitors by reacting swiftly.

Unfiltered Expense View: Track Marketing Budget Allocation and Spending

Owning your Google Ads account means you have a transparent view of how every dollar is spent.

This comprehensive overview allows you to:

Monitor Expenditures: Keep track of your budget and ensure funds are used effectively.
Identify Waste: Spot inefficient spending and reallocate resources.
Plan Budgets: Create more accurate and strategic financial plans.

Enhanced ROI: Responsiveness to Market Trends Can Significantly Impact Returns

One of the critical advantages of owning your Google Ads account is the potential for improved ROI.

Being responsive to market trends can result in:

Higher Conversion Rates: Tailor self storage advertising to current demand.
Better Audience Engagement: Adapt messaging to resonate with potential self storage customers.
Maximized Paid Ad Budgets: Utilize resources where they will have the most significant impact.

The Risks of Not Owning Your Google Ads Account

Imagine trying to navigate a complex maze blindfolded—without owning your Google Ads account, you’re essentially doing just that. The lack of full ownership can severely limit your ability to analyze past performance and make strategic decisions for future campaigns.

Risks Include:

Lack of Historical Data Access: Without your account history, you’re unable to track what has worked well and what hasn’t, which hampers effective analysis and strategy formulation.
Transparency Issues: You can’t verify how your budget is spent, leading to potential mismanagement and inefficient use of funds.
Data Loss: If your account is controlled by a third party and the partnership ends, you risk losing all your valuable data.
Rebuilding Costs: Reconstructing ad campaigns from scratch is not only time-consuming but also costly.

You can mitigate these risks by taking control of your Google Ads account. This ensures you have complete oversight of your self storage advertising management, allowing you to make informed, strategic decisions that drive results.

Take Control of Your Google Ads Account—And Self Storage Business!

When running Google Ads for self storage businesses, be the boss of your own account! Keeping control means you call the shots, see everything, and fine-tune your campaigns like a pro.

Steps to Own Your Google Ads Account

Sign up for a Google Ads account using your business email address.
Add yourself as the primary user and grant full access to any relevant team members or agencies.
Ensure you have complete control over billing information and payment methods.
Monitor storage unit advertising performance regularly, making informed decisions based on data.
Build a strong collaborative relationship with your agency by setting clear expectations and goals for storage facilities.
Optimize your self storage SEO strategy to capitalize on the performance of Google Ads.

By owning your Google Ads account, you can confidently steer your business towards success in the self storage marketing world. Do you need a transparent partner for Google Ad management? Contact Storagely for marketing strategies that work.

Don’t be a Passenger in Your Own Self Storage Advertising Journey

The digital marketing landscape is constantly evolving, and owning your Google Ads account allows you to stay ahead of the competition. Don’t be a passenger in this journey— take the wheel and steer your business towards success!

At Storagely, we understand the importance of data ownership and transparency in digital advertising. That’s why we insist clients own their Google Ads account.

What else are we known for? SEO.

With our Second-Mile SEO strategies, what others call “the finish line” is merely Storagely’s starting line. Our innovative strategies are tailored to the self storage business and have facilitated incredible growth for our clients. Believe it or not, we have helped storage businesses increase revenue without paid ads. Search Engine Optimization (SEO) helps clients decrease ad spending and increase rentals.

Want to know more about Storagely’s Second-Mile SEO? Check out our free eBook!

Here’s what our clients are saying:

“We got over a hundred and thirty rentals our first month…we were able to get these results even without paid advertising through Google…We’ve had huge success in investing with them as a partner. And, ultimately, we wouldn’t open a store without them.”

—Jamie Bennet, Self Storage Owner

“I can tell you our rentals in the Springfield market are up fifty percent. And we think a significant amount of that can be attributed to the SEO work on the back end and not having to pay to acquire those customers through Google Ads. If I were to leave anyone with anything in terms of ‘Why Storagely?’ and why to consider Storagely, I think in any conversation that you have with them from the onset, you’ll find the relationship is very different. With traditional marketing companies, you know, we at times felt that it was an open checkbook, and the marketing agency was happy to run ads with as much money as you would wanna give them. Storagely’s approach is very different in that it’s very collaborative…Ultimately, as an operator, we have the say in what we wanna spend from an SEO standpoint around the other parts of the platform…It’s different in a sense that it’s very goal-based for us as an operator, which is important. Just the entire approach is very different.”

–Storagely+ Client

Our goal at Storagely is to empower self storage companies by providing them with the necessary tools and strategies for success. Hard data and results speak the loudest, and we’re proud of the success our clients have achieved. With effective self storage marketing ideas and a dedicated team, we’ve become marketing leaders in the self storage industry. By owning your Google Ads account and utilizing our Second-Mile SEO tactics, you can take control of your digital advertising journey and increase your storage unit rentals.

Want to learn how we can help your self storage facility rank organically on Google without paid ads? Check out our Google Ads vs. self storage SEO blog! Have more questions about Google Ads, self storage advertising, SEO, your self storage website, or the Storagely platform? Contact us today!