The sheer number of daily tasks can be overwhelming when running a storage facility. From day-to-day operations to marketing, it’s no wonder you’re looking for ways to lessen your workload.
A self storage website is an absolute necessity in the storage industry. Let’s face it—unless you have a strong online presence with the best self storage software possible, you’ll have difficulty gaining customers and keeping up with the competition.
The more you journey into the world of online marketing, the more services you seem to need to optimize your storage business. WordPress, self storage software, SEO analytics—the list goes on. Before you know it, you’ll be collecting online platforms like Pokemon. But “Gotta catch ‘em all” doesn’t have quite the same ring when you’re paying out of the nose for multiple services.
But what if you could have it all in one simple platform? What if content creation for websites could be updated easily through your self storage software?
With Storagely, that’s exactly what you’re getting. A tool that allows you to run your storage business through a single platform—without the headache of third-party services.
In this blog, we’ll highlight the value of Storagely’s website Content Management System and compare it to other platforms you may be utilizing.
Want to know more? Let’s dive in.
What is a Content Management System?
If you plan on publishing web pages, blogs, or any other content on your website, you will need a Content Management System. A CMS platform allows you to create, edit, and publish content on your self storage website. In other words, it’s the bread and butter of your website operations.
A CMS Usually offers the following features:
Content Creation
Users should be able to create and format content easily in the CMS. After all, you want the first step to be easy.
Website Content Storage
All of your content should be stored in one place for easy access.
Publishing Content
The primary role a CMS plays is publishing content to your website. Once you’ve worked diligently on curating fantastic content for your brand, you want the masses to enjoy your work.
SEO (Search Engine Optimization)
Finally, a CMS should help you reach your storage SEO goals through meta descriptions, page slugs, SEO-friendly design, and more.
A good CMS is more than just a tool—it’s the backbone of your storage content marketing strategy. It’s the platform that allows you to create, manage, and optimize your content, not to mention beef up your SEO game. Why complicate things with multiple platforms and plug-ins? Storagely simplifies your process with an all-in-one self storage software solution.
Choosing Content Management Systems
When it comes to publishing content on your self storage website, there are several CMS options to choose from. Let’s take a look at some of the most popular platforms and how they stack up against Storagely.
WordPress
WordPress is arguably the most well-known and widely used CMS platform for website creation. It offers a number of plug-ins, themes, and customizable features. However, with all this customization comes complexity.
Pros
- An open-source content management system that is available for free
- Offers high flexibility and extensive customization options
- Allows the addition of various features through third-party plug-ins
- Provides a wide range of themes to choose from, including both free and premium options
Cons
- Costs can accumulate when purchasing hosting, premium themes, and plug-ins
- Potential conflicts between plug-ins may lead to site malfunctions
- A steep learning curve associated with the system
- WordPress is a separate system that will have to be used with other platforms
Wix
Wix is a popular drag-and-drop website builder offering beginners simple website creation. While it may be easy to use, it lacks the advanced features and flexibility needed for effective SEO strategies.
Pros
- Intuitive drag-and-drop interface for seamless use
- SEO capabilities
- Extensive selection of 200+ app integrations
Cons:
- Visitor analytics is only accessible with paid plans and is not available on free or Combo plans
- Storage limits apply across all plans
- Once your site is live, templates cannot be changed
- Separate system that will have to be used in conjunction with other platforms
Squarespace
Squarespace is another popular platform known for its sleek design templates. However, like Wix, it falls short in terms of functionality and SEO optimization.
Pros
- Intuitive interface for website creation and management
- Wide selection of templates
- Great customer support
Cons
- Limited customization options for design and layout
- Some users need help navigating the user interface and finding specific features, indicating a learning curve.
- A separate system that needs to be used in conjunction with other platforms
So, there you have it. We’ve unpacked the most common content management systems, and while they each have their own bells and whistles, they don’t exactly give you a one-stop solution.
Why Choose Storagely’s Content Management Feature?
What does your browser look like when you’re updating your website? Do you often hear the hum of your computer working overtime to keep up with dozens of tabs? Bouncing between multiple plug-ins and websites can be exhausting. At the end of the work day, you often feel like a circus performer juggling too many balls.
But what if there was an easier way?
Our self storage website platform offers content creation, website content storage, publishing capabilities, and SEO tools all in one place. That means fewer tabs and more time for yourself!
While most CMS platforms offer similar features, Storagely takes it one step further by integrating it directly into your self storage software. This means you no longer need to use multiple platforms for self storage internet marketing.
Here are some of the key benefits of using Storagely for content:
Simplicity
No more switching between platforms or installing plug-ins. Storagely’s content management feature is built-in and easy to navigate, saving you time and energy.
Streamlined Operations
Having your website and self storage software on the same platform allows you to manage all aspects of your business effectively in one place. With a click of a button, you can add a new web page or blog to your website, write directly in the document, and personalize fonts, templates, and more.
Organization
Storagely’s incredibly organized setup allows you to create web pages and blogs under their respective sections. No more searching through a cluttered dashboard to find the content you need. Everything is neatly organized and accessible.
SEO Optimization
SEO is crucial for any website, especially in the storage industry. With Storagely’s CMS, you can easily add keywords, meta descriptions, and alt tags to your content for better search engine rankings.
With Storagely’s rental guarantee, we guarantee more rentals or your money back. We’re confident that our innovative rental system and website design will take your self storage website to new heights.
Why Storagely’s Self Storage Website Platform Reigns Supreme
In the self storage internet marketing orchestra, WordPress, Wix, and Squarespace are like playing a symphony on different instruments, each with their own sheet music. It sounds like a racket, doesn’t it? But here comes Storagely, our Maestro, conducting every feature in perfect harmony—all on a single platform. Now, that’s music to your ears.
Unlike the other platforms mentioned, Storagely’s CMS is specifically designed for the self storage industry. This means you can access specialized features such as online rental capabilities and advanced reservation systems.
Here are the key features and benefits of using Storagely websites:
- Content Control: Content creation for websites is easier than ever. Edit your website content independently, eliminating the need for a developer.
- Blog Builder: Maintain a blog easily to engage your community and drive traffic.
- Conversion-Focused Website Design: At Storagely, we prioritize conversion-focused design. Our websites blend engaging design, clear messaging, and compelling calls to action to guide visitors toward renting decisions, maximizing your website’s profitability.
- Effortless Customization: With Storagely, customizing your self storage website is a breeze. Change colors, choose fonts, modify layouts, and update content effortlessly on our user-friendly platform. Keep your website as dynamic and unique as your self storage business.
- SEO Optimized: Every Storagely website is SEO-optimized from the ground up. We embed SEO best practices in design, structure, and content to enhance your website’s visibility on Google and other search engines. Enjoy higher search rankings and increased organic traffic, and let potential renters find you easily thanks to Storagely’s self storage internet marketing.
- Simplified Rental Process: With Storagely’s ‘Renterface’, we’ve simplified the often complex rental process. By reducing upfront info requirements and handling the rest after rental, we’ve minimized friction and seen a 45% uptick in online reservations.
- Abandoned Cart Recovery: With Storagely’s cart recovery feature, you can minimize abandoned reservations and recover lost revenue. Customize your messaging to remind renters of their incomplete rental process and encourage them to complete the transaction.
- Dependable Hosting: With a 99.9% uptime, Storagely’s website platform guarantees uninterrupted online availability. Enjoy seamless and reliable access to your self storage business.
- Optimized Mobile Interface: Storagely’s websites are designed to be mobile-friendly. Our responsive design ensures an impeccable user experience across all devices, from smartphones and tablets to desktops.
- Feature Highlighting: Do you offer vehicle storage, security service, climate control, and more? Showcase your top storage space features to emphasize what sets your storage facility apart.
- Google Reviews Integration: Exhibit your facility’s Google Reviews on your website to boost your online reputation.
- Reporting Engine: With Storagely’s reporting engine, track your website’s conversion rates and make data-driven decisions to improve performance.
- Easy Integration: Already have a self storage software? No problem! With our API integrations, we can seamlessly integrate with most self storage management systems for a hassle-free experience.
- Easy Location Finder: Utilize our Location Map feature to help visitors locate their nearest storage facility.
- Informative Tooltips: Answer visitor inquiries proactively with our handy tooltips.
- Size Guide: Assist visitors in choosing the perfect size storage unit with our comprehensive Size Guide.
- Live Chat: Connect instantly and respond to potential tenant queries with our Live Chat and Chatbot options.
- Multi-Lingual Support: Cater to a broader audience with our multi-language functionality.
- Website Themes (Coming Soon): Choose from various semi-customizable website templates that balance custom design and standard layouts.
To sum up, our platform is designed to simplify and declutter your digital workspace. Instead of jumping between the goLocals dashboard and WordPress, you could consolidate all these tasks under Storagely. Or, if you’re tired of coordinating with developers for updates while also handling your range of responsibilities, why not manage everything from our easy-to-use dashboard? Our goal is to make your workflow as seamless and efficient as possible, giving you more time to focus on what really matters.
With more simplicity, more control, and definitely more fun – it’s time to trade in your current website for the best self storage software available. What are you waiting for? Try Storagely’s self storage website platform today and see the difference for yourself. Schedule a free demo and start your journey to a more profitable and successful self storage business.